A: We do the following to generate leads for clients:
A: Generally, clients provide us with the following parameters for their prospect list:
A: EMAIL LEADS has been in the data business for over 30 years. We have our own list of 16mm CEO contacts. However, we will always supplement our data with data from other major providers to make sure you reach every possible prospect. All Revenue and # Number of Employee Data is appended from Tier One data suppliers (D&B or InfoUSA).
A: A lead is defined as a response that shows an intent to speak with you about using your business within the next 3 months. The following responses would count as Leads:
A: Once we forward a Lead to you, it is your responsibility to follow-up and schedule a time to speak. There will be some Leads that you receive that you will not end up being able to schedule a time to speak with. In general, this number is pretty low (less than 10%) and is factored into the cost of a lead.
A: In general, our clients close about 1 out of every 7 to 10 leads depending on industry.
A: In general, clients should be looking for a 3 to 1 ratio of Lifetime Value of a Customer (LTV) to the Cost of acquiring that Customer (CAC). CAC is usually made up of marketing costs + sales costs. EMAIL LEADS would be a part of marketing costs associated in the CAC. In general, EMAIL LEADS work well for businesses where the LTV is above $5,000.
A: We have been selling email lists for 20+ years. What we have found is that most people are not able to get an ROI out of buying a list because of the challenges of getting emails delivered into the mailboxes of prospects and the time and expertise it takes to know what to send and how often to send it. We began offering EMAIL LEADS in 2011 to offer a pay per performance solution for our clients.